Cultural Clashes in Networking: A Lesson from Amsterdam PIN

Networking across cultures can lead to unexpected friction, even when no one intends to be rude. At the Amsterdam PIN meeting (April 13, 2025), I was part off a classic British-Dutch clash.
Cultural differences can lead to unintentional friction, as I recently experienced at the Amsterdam PIN meeting (April 13, 2025). Two British attendees arrived late and, during the networking break, pushed into conversations without introductions. In the Netherlands, where relationship-building is key, this is considered rude—a simple “Excuse me, may I ask you something?” would have made a big difference.
After the event, I politely explained this to one of them to help for the next break. Instead of appreciation, he called my directness rude—a common British reaction to feedback given too bluntly. Ironically, we both felt the other was rude, yet neither had bad intentions.
Avoiding Cultural Misunderstandings
✅ Arrive on time – In the Netherlands, punctuality is highly valued.
✅ Ask the organizer to introduce you – This eases your entry into conversations.
✅ Use small courtesies – A simple “May I join?” can bridge cultural gaps.
✅ Understand direct vs. indirect styles – The Dutch value honesty, while Brits prefer subtlety.
Networking is about building relationships, not just exchanging business cards. Cultural awareness helps prevent friction and fosters stronger connections. Have you ever experienced a cultural clash in networking? Share your thoughts!